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The Mallory Story

The Mallory Story

Mallory the Label is an established clothing brand based in Athens, Greece. Our Collections are produced in Greece and designed in Italy where the Creative director, Mara Lamprou, lives.

We are a female-founded brand by Mara Lamprou & Irini Xanthakou, who wanted to build a brand that sits in between high fashion and fast fashion, with great attention to detail and quality but yet affordable. Day to night pieces that are easy to wear and will live in the closet forever. Our Goal is to make women feel comfortable into their own skin yet effortlessly sexy, confident and empowered at the same time.
Mallory the label, is not just a label is a feeling. Every single piece tells a story. We design for ourselves, the modern woman, combining fabrics and patterns, old and new in order to mix & match designs between them and creat total outfits for each occasion. Our philoshophy is to design pieces that last in time and so our consumers buy well, choose less, and make it last!

Mallory is a fashion world of effortlessly cool outfits, stand out looks that make you feel confident, sexy and strong. Ready to wear clothes. High street fashion offering an effortless range of styles for all occasions. Each collection will have a print or shape for casual daywear to cocktail, evening looks or stand out beach style.
Mara Lamprou & Irini Xanthakou The creators wanted to build a brand that sits in between high fashion and fast fashion, with great attention to detail and quality but yet affordable, pieces that will live in the closet forever.

Meet Our Team

Mara Lamprou

Founder, designer and creative mind behind Mallory The Label.

“Our mission is to create effortlessly cool sustainable designed clothes. By creating day to night wardrobe with meticulous attention to fabrics and details, we offer high-end clothing.”

 

Irene Xanthakou

Co-Founder and Wholesale Manager.

“Spreading the mission of Mallory The Label with an excellently tailored service experience to wholesale buyers is my thing. Ensuring a timely, communicative and enjoyable costumer experience.”

Eleni Samara

Production manager

You can find a piece of her behind everything. She organizes the production and deals with manufacturing companies and suppliers.

Konstantina Parasyri

Wholesale Manager

Konstantina and Irini place Mallory from the smallest Greek Island to the far away Australia, where we maintain presence since this summer.

Afroditi Risto

Sample Manager and Technical Scetch

From tech designs to fittings, she brings Mara’s thoughts and designs into reality. She had a hand in bringing every collection in life.

Despoina Liagaki

Marketing Manager

She is a humble (not) messenger, like a modern Ermis, making sure all that work, story and feelings, arrive all together straight to you.

Design Process

Dressing is such an important part of our lives and what we do every day.

We design clothes for women. (Mallory Girl) that want to feel always at their best. What you really want to wear?

This is the starting point for designing every single piece of all our collections.

The design process starts with a cup of coffee and our fav music while imagining our dream cloths.

So we bust out our creativity, pencils, scissors and get started. We put all our love into the very fiber and fabrics of our designs.

Once complete, every piece is sent directly to our cyber world so as one day it can find a new home.

Our Fave Fabrics

Say Yes to Conscious Style
Ethical fashion is the recognition that there are human beings behind the clothes that we wear. Our aim is to use less and less synthetic clothes in our Collections and create a world of conscious styles. Although we aren’t 100% sustainable yet, we are making an effort every day to operate and improve our designs in a more conscious style, but still we have a lot work to do. Below you will find all our fabric Certificates from the Global Recycled Standard and some of our favourite fabrics that we love to use and to create beautiful garments.
  • Tencel – Clothing Made with Fibers is Known for its natural comfort and its Low Environmental Impact. Is made from wool pulp from sustainable tree farms.
  • Viscose – has natural fibres and is also commonly known as rayon when it is made into a fabric.
  • Recycled Muslin – Produced in a Sustainable Way, Low Eco Impact & Recycled Waste.
  • Cotton – is the fabric that breathes. Made from a soft, fluffy staple all-natural fibre that comes from the cotton plant.
  • Linen – is a gorgeous sustainable fabric made from flax fibersmaterial that is as durable as it is luxurious.
  • Crepe Satin – is a luxurious fabric that features a crepe back side that has a beautiful shine in a variety of colors.
  • Velvet – is an incredibly soft, smooth fabric that epitomizes luxury, with its smooth nap and shiny appearance.
ALL our fabrics are certified by GRS (Global Recycled Standarts) and OEKO-TEX.
  • GRS – Is promoted by Textile Exchange, one of the most important non-profit organizations that internationally promote responsible and sustainable development in the textile sector. With this standard, Textile Exchange recognizes the fundamental importance of recycling for the growth of a model of sustainable production and consumption; aims to encourage the reduction of resource consumption (virgin raw materials, water and energy) and to increase the quality of recycled products
  • OEKO-TEX – is representing the product labels and company certifications issued and other services provided by the International Association for Research and Testing in the Field of Textile and Leather Ecology (which also calls itself Oeko-Tex for short) Labels and certificates confirm the human-ecological safety of textile products and leather articles from all stages of production (raw materials and fibres, yarns, fabrics, ready-to-use end products) along the textile value chain.
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